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WHY THIS SHOULD MATTER TO THE CO-OPERATIVE MOVEMENT,
CO-OP DEVELOPERS, AND ECONOMIC DEVELOPMENT PROFESSIONALS?

Many SME (small- and medium-sized business) owners are misinformed on the benefits of co-operatives. So you are currently missing out on an important way of growing Canada’s co-operative sector.

More SME owners would be open to converting to a co-op if they knew of the benefits of co-ops, which they mostly don’t.

Some SMEs are more likely to convert than others.

You should know what type of businesses these are, so read the report and we'll let you know!

In short, you have some educating and promoting to do to mainstream the co-operative advantage and the benefits of co-ops to SME owners and other stakeholders.

We offer some recommendations for doing just that ... if you read the report!